Making Sausage -- Part II

Last week, we linked to a Robert Scoble video about our client JAJAH. We also mentioned the Scoble product inspired a couple "the making of" videos. Here's one of them. JAJAH's Rainer Cvillink is the young Scorsese -- or DA Pennebaker -- here.

What I like about this: it shows how sausage (I mean PR) is made. If Scoble's videomaking is adding a new level of transparency to corporate communications -- and it is -- Rainer is taking it one step further. No need to keep the camera running all day long, but think of the potential.