This is a big announcement -- NBC and News Corp are teaming up to provide what they call "the largest Internet video distribution network ever assembled with the most sought-after content from television and film." But is NewTube, as the wags are calling it, really prepared to compete with YouTube? As a PR guy, I am interested in both the hype and reality in this story. What's most striking to me is the force with which this story is being told. Clearly, the empire wants to strike back.
UPDATE: See Mike Arrington's post, criticizing the messaging in this campaign:
Today was just a placeholder announcement for this yet-to-be-named company, and more details will certainly emerge soon that could show this in a new light. But for now, Google/Youtube, who have been referring to the project as Clown Co. privately, doesn’t look to be in any trouble. Without a name, a lot of the press today was wasted. My recommendation to interim head George Kliavkoff: name this thing fast, before “Clown Co.” becomes more than just an inside joke at Google.
Yea...but it's the same ol' thing isn't it? One way push of their content.
*Yawn*
More TV...more commercials. Who needs / wants that?
Posted by: Drake | March 23, 2007 at 07:55 AM