Twitter Updates

    follow me on Twitter
    Blog powered by Typepad

    my first blogs

    « Community 2.0/From the Trenches: "Do that Again" | Main | Twittering Their Lives Away »

    March 15, 2007

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d8341d8d9253ef00e5507f8cb88834

    Listed below are links to weblogs that reference The Resocialization of IT:

    Comments

    John Cass

    Giovanni,

    The model for web 1.0 was pretty simple; the concepts around ecommerce are very similar to most retail businesses.

    I think that social media will teach the next generation of people in business what it really means to really follow some good marketing principles. For example Dell is a great example of a company that had to come around to using the web to listen to customers and conduct a dialogue, the marketplace, customers and shareholders demanded the company listened, and now Dell is actively engaged in dialogue the company is reaping great rewards.

    As you suggest companies will struggle and in the process gain competitive advantages.

    The comments to this entry are closed.