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    « "Ad Hoc Nation": How Silicon Valley Migrated to a Land Called Facebook on the Fourth of July... And What It Found There | Main | The Future of PR? No More "Secret Agents" »

    July 12, 2007

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    David Phillips

    It is probably that the shift from the advertising supported free apps time is coming to a close.

    In a 'Pull' era, the 'Push' advertising becomes unattractive.

    Using a U&G analysis on Facebook begins to give a clue where the opportunity lies in that the recommendation of widgets is pull and is the better solution for revenue than advertising.

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