PRWeek has a feature story on B2B companies (businesses that sell to other businesses) that are working with social media. Hubbub client SAP is one of three companies in the article. The challenges for B2B companies are rather complex, especially for enterprise tech giants like SAP -- many markets, many constituencies. But it can be done. SAP's Mike Prosceno observes:
"Every niche of the market is represented in some way, shape, or form. We engage to ensure that those speaking of SAP understand what we're doing and why, to listen, and to learn from the market."