PRWeek has a feature story on B2B companies (businesses that sell to other businesses) that are working with social media. Hubbub client SAP is one of three companies in the article. The challenges for B2B companies are rather complex, especially for enterprise tech giants like SAP -- many markets, many constituencies. But it can be done. SAP's Mike Prosceno observes:
"Every niche of the market is represented in some way, shape, or form. We engage to ensure that those speaking of SAP understand what we're doing and why, to listen, and to learn from the market."
Hey G
You are doing well on PR buddy. I saw quite a few (2+) mentions of hubbub on press recently. Way to go.
Posted by: Mukund Mohan | August 14, 2007 at 06:42 PM
I think that is a great idea. I was also thinking the companies should interview some of the candidates and maybe employees to talk about what it was like to interview at the company.
Posted by: John Cass | August 16, 2007 at 10:29 AM