Hubbub Merges
As you may have heard, we are taking the bold step of merging Hubbub into a brand-new global communications agency called The Conversation Group (TCG). The mission of the new agency is to advance the art and science of participatory media -- blogs, social networks, and other environments where people openly converse -- so that our clients can measurably scale their ability to find, engage and interact with their customers, wherever they may be (online, offline, and mobile). I will continue to concentrate on integrated media campaigns (employing traditional media *and* social media) -- with a strong focus on company and product launches -- but TCG will provide additional resources for doing this work. There are three things that make the new company stand out:
--We are setting ourselves up to be global, from the very start. One of our board directors is Mark Adams, a co -founder of Text100.
--We have close relationships with Technorati and other leading technology companies. Another board director is Peter Hirshberg, CMO and Chairman of the Executive Committee at Technorati.
--We are building a team with cross-disciplinary experience across the entire business communications mix. Businesses we are speaking with are *not* looking for a one-stop shop. But they *are* looking for help in managing integrated campaigns. That will be our sweet spot, I am thinking, and it will allow us to partner with many talented people, both corporate-side and agency-side. Already our work is moving in that direction.
Good luck, interesting timing of your announcement as there is a lot happening at the moment. Exciting times to be doing what we do.
Posted by: Stuart Bruce - Wolfstar | September 12, 2007 at 08:10 AM
Congratulations, G! This sounds like a great venture and I'm sure you'll have much success. I also love the name! :-)
Posted by: Nancy Hill | September 12, 2007 at 12:58 PM
Congratulations!
Posted by: Tom Foremski | September 14, 2007 at 02:45 PM
No surprise... I've always known that you're on top of greatness. Good luck.
I also love the name and the email address.
Posted by: Maurene Caplan Grey | September 15, 2007 at 02:02 AM
Congratulations on the new venture!
Posted by: john cass | September 15, 2007 at 05:43 AM