So, today we're taking off the wraps on a global, social-media research project for client Mike Prosceno at SAP. We've tapped Shel Israel for the first leg of this journey -- he's a hub and a bub, and perfect for the job -- which he describes as follows:
Here's what I am doing. I am trying to answer a single, overwhelming question: "What is going on in the world with regard to social media? I am looking for useful statistics, but those are often outdated before they are published as we learned with the book.
Mostly I am looking for real people with stories and personal experience about what is happening with blogging, video, online communities and assorted conversational media. I'd like to get some anecdotal granularity on why blogging is taking off in Poland these days, or how social media behavior is different in Italy than it is in Russia and Canada.
I want your stories. For those of you who started reading this blog after the book was published, I interviewed most of the people in a Q & A style and posted them on this site. Then other people left comments. Those interviews got incorporated into chapters. Early versions of the chapters were then posted and we received more comments before finalizing the chapter.
So, please start those cards and letters coming now. If you have a story that reveals something about blogging, blogging trends in any country of the world please let me know. SAP is more interested in business than consumer, but what people are doing is valuable in that it shapes all markets. You are encouraged to leave a comment here. If you are shy you can email me at firstname.lastname@example.org.
I have only 59 1/2 days until deadline so please start helping me now.