Tom is one of my favorite people, and one of the most personable, truthful, colorful personalities in journalism and social media today. In this episode of hubbubtv, Tom -- a Brit -- recalls his early days in the Bay Area (more than 20 years ago) and takes us on a brief travelogue of two booms and two busts (are we at the beginning of a third cycle?). He also talks about his trials as the first journalist to strike out on his/her own in the blogosphere, and what's working/what's not. Off camera: his son Matt, the young Internet maven who broke the Lonely Girl story a few weeks ago. Matt was too shy to make an appearance, but promised us a few minutes sometime soon.
Well the sound is better, but the image is dark (better camera, but no lights). Happy to say though that the content again is great. This is a short interview of Chad Richard, CEO of Eastwick client Simple Star, a photo-sharing company that -- unlike most companies in this market -- is (a) actually making money and (b) striking meaningful deals with large distribution partners like Time Warner Cable. With TWC, Simple Star is enabling consumers to set up private channels for photo sharing -- the kind of thing that media companies have been fantasizing about for years, but Simple Star is making it a reality today. I caught up with Chad at a terrific product launch party in San Francisco (thanks to Simple Star marketing maven Jay Tannenbaum). Love the company and the management team....
The quality of the image and sound is not good -- the better camera was not in use -- but the content is very good. Shel Israel, sitting in an alley between Socialtext and CXO Communication, talks about the evolution of tech PR, from the days of Regis McKenna, to the age of participation. Shel has been there all along, and the common thread is "relationship marketing."
A couple of days ago, we posted a video of Regis McKenna. Now hear from his protege Andy Cunningham and other pros on the Macintosh marketing team. This is a long, but moving tribute to the art, science and chutzpah behind one of the most interesting product launches ever. Listen, watch, and learn.
If you are an eastwikker, you will remember how much time I invested last summer (2005) delving into the work of UC Berkeley professor George Lakoff. Lakoff has made equal contributions to political dialog and the art of persuasion. And yes, this is another hint of what we hope to present on hubbub tv. The world of communications is big, and there are many big thinkers.
And in further preparation for hubbub tv, here's a very good presentation by Regis McKenna at the Computer History Museum (not dated, but we are guessing this is circa 2002). McKenna, one of the pioneers in technology marketing, makes a plea to the Valley to have meaningful "dialog with the past." That's part of what we'll be trying to do on our little tv channel, bringing newer and older voices together in one place. BTW -- among other things, McKenna was one of the first marketers to espouse "relationship marketing" -- an approach that the post-blogging marketing world would easily welcome.
This is a long piece, with a longish sponsor-focused intro. If you want to skip to the McKenna speech, fast forward to minute 16.
In preparation for hubbub tv, here's another gem on Google Video -- Malcolm Gladwell's 2004 speech at the TED Conference. Gladwell -- author of The Tipping Point and Blink -- is one of most articulate apologists for today's thinkers, and a great thinker in his own right. Rare treat to see him in action.
Found this gem on Google Video today -- Seth Godin speaking at Google (Feb. 2006) about his recent book, "All Marketers Are Liars." I've never had the opportunity to hear Seth speak. This is a really impressive outing from one of the more original voices in marketing today.