This week, I'm catching up with John Krystynak, a fellow alum from VMware, who has just pulled the covers off a new online advertising service called Texsy. If you've got a blog, forum, or affiliate site, Texsy's got a way to monetize your text, says John. How does it work?
"Texsy automatically underlines those "product-y" phrases, and creates a mouseover ad with related products & prices. The ad clicks are connected to the Amazon, Ebay and Shopping.com affiliate programs. Any website can use it. The revenue split is 80% for the publisher, 20% for Texsy. You get paid via your affiliate account (i.e., Amazon, Ebay & Shopping.com send you checks). "
I'm intrigued. As some of you know, I was on the PR team that launched Intellitxt, a contextual advertising service owned and operated by the smart folks at Vibrant Media. Lesson from the field: monetizing text makes great sense in some forums. And with an affiliate model that focuses on product names, Texsy might be focusing on one of the sweet spots.