And in further preparation for hubbub tv, here's a very good presentation by Regis McKenna at the Computer History Museum (not dated, but we are guessing this is circa 2002). McKenna, one of the pioneers in technology marketing, makes a plea to the Valley to have meaningful "dialog with the past." That's part of what we'll be trying to do on our little tv channel, bringing newer and older voices together in one place. BTW -- among other things, McKenna was one of the first marketers to espouse "relationship marketing" -- an approach that the post-blogging marketing world would easily welcome.
This is a long piece, with a longish sponsor-focused intro. If you want to skip to the McKenna speech, fast forward to minute 16. |
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