If you are a Bay-Area based communications pro, and you want to learn more about social media, I highly recommend the October 23 event on the SAP campus, "From Social Media to Corporate Media." Led by Chris Heuer and Kristie Wells of the Social Media Club -- an organization that Tom Foremski and I are supporting -- this one-day event will provide newbies and social-media vets alike with a fresh look at corporate best practices in a workshop setting. Headliners are Robert Scoble and Lisa Stone, but you will not want to miss my afternoon interview with SAP's Geoff Kerr. He'll talk about some of the innovative stuff going on at SAP; it's one of the most interesting and evolving case studies yet. To register, go here.
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