HubbubPR Born in the Pumpkin Patch

Hey, if you were up late last night, with nothing better to do, you may have notice that we finally launched. We launched exactly at midnight, Halloween, an almost accidental tribute to our alma mater Eastwick Communications. As many of you know, Halloween for Eastwick is like New Year's Eve, so it is only fitting that were were spawned in a virtual pumpkin patch in the breach between October 31 and the "new year."

So what's all the hubbub? News is that we're starting a community of communicators, and we're asking everyone in our world to join. I sent a note last night to friends and colleagues. Excerpt:

--We aim to become the first community-based PR agency, deliberately designed for the globally networked economy. What does that mean? It means that we are building a global, online community for communications professionals (a Facebook for communications pros, so to speak), and that we will tap that community to select and design teams depending on the client need. Who can participate? PR pros, marketing consultants, social-media mavens, writers, designers ... in short, anyone who participates in the world of communications.

--Though Hubbub will build and sponsor this community -- which will go live this Winter -- the community will be open and visible to the entire public. That will enable members to do their own business on the site -- share job leads, market information, resource information, etc. This not only makes good social sense -- an open versus closed community -- but good business sense as well. To scale the community the way we want to, it needs to be open.

--The New PR -- you may have heard a lot about this, but here's our take: with the advent of social media -- blogs, wikis, RSS, podcasting, videocasting -- many people in the public relations world can now do what they profess to do -- "relate to the public." The mandate for PR is getting broader, and so has the need to tap people from various, related disciplines. So to meet the needs of clients in this new world, we've devised this new model for service delivery. In short, this is a new business model for the industry, and we're very excited about it. Hope you can take part, and help us make it real.

Lots more to share, as we move forward. The community goes live this Winter, but to sign up, write to us. Halloween suits are off, and the New Year has begun.

Comments

[David Meerman Scott]

Congratulations on starting what looks like a terrific new agency model. I will watch with interest.