Converge -- a new alliance of eight mid-size agencies -- was born this week, and it's just another sign that the PR industry is ready to experiment again with inter-agency collaboration. I've met with a couple of the principals at these agencies, and I wish Converge the best of luck.
And who are the agencies that make up Converge? 360 Public Relations (Boston), Carmichael Lynch Spong (Minneapolis, New York, Chicago, Denver and San Francisco), Duffey Communications (Atlanta), M Booth & Associates (New York), rbb Public Relations (Miami), Stanton Communications (Washington D.C., Baltimore and New York), The Rogers Group (Los Angeles) and Vollmer Public Relations.
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