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    January 15, 2007

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    nettie hartsock

    Interesting post on Gladwell. A much bigger issue Gladwell should himself address is how he's gone from slick editorial writer to some sort of wunderkind business guru without ever having managed the helm of any business or for that matter marketed to or for any business, but his own "Malcolm Gladwell" brand. I think what is most interesting about Gladwell is that he's found a way to reinvent himself as a guru of sorts on all things business, media etc. but if you look at his background it's fairly lean on his real experience.

    He's got a good PR machine.

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