To paraphrase Pete Seeger, "when will they ever learn?" The Virtual Economics blog has an interesting post today about a bungled Ask (the search engine) campaign to stir up a YouTubey, grassroots, Anti-Google "revolution." Like other big-company attempts to wrap themselves in the counter-culture banky, this one appears to have hidden the identity of the corporate sponsor. (Full disclosure: I represent another search company, FAST, so I am not without bias. But I will be transparent).
To be fair to Ask, let's wait to hear back from the company before we continue tormenting them. In the meantime, the rabble for this "revolution" may be turning upon the insurgents.
There's an ask.com logo at the bottom of the information-revolution page.
Are you asserting this logo was a later CYA addition? or...?
Posted by: John Dowdell | March 18, 2007 at 05:12 PM
John
I do not know when the logo was incorporated, but here's one analysis:
http://www.mattcutts.com/blog/non-google-search-news
In the meantime, many commenters on the ASK are angry. http://www.information-revolution.org/?p=38
Posted by: Giovanni Rodriguez | March 18, 2007 at 06:11 PM