USA Today Gets Social -- Update

This story will not die, and here's the latest twist (as of this morning): the early data suggests that the new USA Today Web site is a flop with current readers. Don't know what to make of the data -- I don't think we should take it at face value (easy to corrupt, and even easier to make bad inferences) but I do believe that the general blogosphere may have misjudged this one. We keep forgetting we are but a small precinct in a very large world, and our ability to predict is very limited. In the meantime, I am siding with folks who wonder if USA Today might have done better to focus first on user experience, and then on social media. In fact, that ought to be a social rule.

Comments

[R.C. ShortCast]

Giovanni I AGREE absolutely but "What is user experience?" Is user experience Communication? If so than - Communication=Content+Relationship!
Content is "what" is actually said, while relationship is "how" it is said. Basically, the content and relationship make up a communication sequence.(Paul Watzlawik)....or is this the description of social Media?

[Josh Bernoff]

How to do it right:

1. Figure out what people like.
2. Don't break that part.

They say they're going to brief me on it . . . I'll blog it at blogs.forrester.com/charleneli

/josh