New SAP Blogger -- And He's a PR Guy

There's a new PR blogger in town -- Mike Prosceno at SAP. Mike -- who is a client and social-media compadre (we're speaking together at the Social Software Summit) -- launched his blog just a few days ago, asking the question, "what should a big-company PR guy blog about." It's a good question -- there are lots of big-company PR bloggers who work at agencies, but very few blogging from the inside. Accept Mike's invitation: tell him what you think he ought to focus on, given the resources at his disposal and the business mandates of his company. Mike's done some very good work with blogger relations -- if you are an enterprise blogger and you attend SAP events, you should get to know him -- and he will be using his blog to learn, share, and hone his craft.