Advertising: Is There a Chink in the Facebook Armor?

Interesting conversation today about the poor click-through rates on Facebook. Should the FB folks and their investors be worried? Who knows. But some perspective: FB is positioning itself as a tech company, not a media company, and there are other ways it can make money. But will it get a Google-like valuation? Guess that's the big question.

Comments

[David Phillips]

It is probably that the shift from the advertising supported free apps time is coming to a close.

In a 'Pull' era, the 'Push' advertising becomes unattractive.

Using a U&G analysis on Facebook begins to give a clue where the opportunity lies in that the recommendation of widgets is pull and is the better solution for revenue than advertising.