OK, Lisa LaMotta -- a Forbes reporter for the Entrepreneuers section -- didn't quite capture our positioning (we work for large and small companies), and she revealed our standard rates for start-ups (gasp!). But I'm still happy she included us in "The Single Greatest Marketing Tool," a good wrap-up on PR for emerging companies. Favorite quote:
PR types often promise more than they can deliver, so manage your expectations. Some firms trot out senior executives at initial meetings only to stick less-experienced staffers on smaller accounts....
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