So, over the past two weeks, we've been helping to roll out gBox, a new digital commerce company that's getting lots of buzz for inking a deal with Universal Music Group (UMG), the world's largest music label. The deal -- part of UMG's recently announced test to sell hundreds of thousands of tracks without DRM -- makes gBox an online store for consumers who find the tracks through Google AdWords. The UMG test, and gBox, go live today. But there's something else that gBox disclosed today: a gifting widget that enables consumers to easily create and share wishlists on their personal Web sitess, blogs and social network pages. It's a new take on virtual gifting -- making it (gifting) real, keeping it real.
Also see: today's story in the BBC. You can get 50 Cent for 50 pence.
"You can get 50 Cent for 50 pence."
Now, if only you'd thought of that before putting out the press release!
Posted by: Keith Martin | August 21, 2007 at 08:37 AM