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    « Mezzaluna | Main | Cubic Telecom: The Gift of Gab »

    September 16, 2007


    john cass

    I've been thinking that people have become too caught up in the technology. While that's important because social media technologies do provide the best medium for talking directly with customers + there's a multiplier. I think that strategy is more important that technology.

    Do you think we have to sell the strategy first or the technology use?

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