Forrester analyst Charlene Li points to a group of podcasts recorded at Forrester's recent consumer forum, "Humanizing the Digital Experience." "Humanizing" is a great way to frame the approach that Forrester and their guests advocated. If social media has done anything, it has helped businesses to personalize their interactions with the public. More on that later in the week, as I pull together the Hubbub gang to make our top-ten predictions for the new year (an annoying habit I developed at Eastwick, and I will not let it go).
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